Building Awareness Through Social Media
A key strategy of Triad’s marketing program for its client, All-Pro Fasteners, is to use a consistent social media effort to build awareness and preference for the company within
Google Analytics Traffic Channels Explained (UA and GA4)
Google Analytics provides a host of information about how users access your website and what actions they take once on it. If you want to analyze where your visitors are coming fro
Using Social Media for Lead Generation
Social media can be a good source of B2B leads if you know where to find them (or help them find you). Here are a few quick tips on doing it right. Account Profiles and Settings. M
Using Blogs for Lead Generation
Did you know that businesses who publish blogs on a regular basis get 67% more leads than companies who don’t?[1] Blogs provide content that helps SEO, email campaigns, and socia
Using Direct Mail for Lead Generation
Direct mail holds a unique place in the mix of B2B lead generation tools. Used strategically, it can do things no other marketing tactics can. 1. Start with a Good List Curate a li
Best Practices: Using Links in Email
Email marketing is a powerful B2B marketing tool and using links in your emails can be a great way to direct prospects to engage with your company. When not handled properly, howev