Our experience in marketing to the oil and gas industry is one of the key advantages we bring to our clients selling into that market. We understand the technologies applied in the exploration, drilling, completion, and production of wells, along with those used in the transmission and distribution of natural gas. We also understand the language of Oil Patch and how business is done there. We are often able to get “up-to-speed” on a client’s marketing effort in a short period of time, based on our deep knowledge of and experience in the oil and gas industry. Other firms might require a much steeper learning curve prior making progress on a campaign targeting this market.

Most importantly, we craft strategies and tactics that push limits beyond the predictable and position your organization for market success.

Triad has extensive experience in all phases of the oil and gas industry: Upstream, Midstream, and Downstream. Our background in oilfield marketing goes back to our founding in 1994, and our leaders individually have oil and gas marketing experience dating to the 1980s.

Current and former clients

Over the years, we have worked with some of the leading companies in oil and gas – Allied Compression, Archrock, Baker Hughes, Core Lab, Double E, Endurance Lift, GeoDynamics, LeTourneau Drilling Systems, LeTourneau Offshore, Liftrock, Summit Casing Equipment, Texas Iron Works (TIW), Ulterra Drilling Technologies, to name a few.

Oil and gas marketing projects

We have implemented a broad range of marketing programs and projects targeting companies in the industry – print and digital advertising, sales literature, complex explanatory animations, sales presentations, product and company press releases, whitepapers and feature articles, videos, websites, social media campaigns, Search Engine Marketing (SEM) programs, and direct marketing efforts (both print and digital).

Upstream marketing expertise

• Onshore and offshore
• Drilling equipment: mud pumps, drawworks, top drives, drill pipe, pipe handling equipment, drill bits, MWD systems, SCR drives, switchgear, AC drives, AC and DC motors, integrated rig packages for land, offshore jack-up rigs
• Completion tools: liner hangers, packers, PBRs
• Seismic: geophones and hydrophones, crosswell seismic technology
• Remote power systems
• All areas of enhanced oil recovery: electrical submersible pumps, gas lift compression, rod lift equipment, automated control systems
• Fracking systems
• Methane emissions elimination systems

Midstream marketing expertise

• Compressions systems
• Transmission and distribution systems
• Standby power systems
• Valves and automated actuators
• Automated measurement, monitoring, and control systems

Downstream marketing expertise

• Pressure vessel design and fabrication
• Automated refining software
• Valves and automated actuators
• Automated measurement, monitoring, and control systems

Interested in what we can do for you?

Let’s discuss your challenges and goals in marketing to the oil and gas industry. Triad is ready to tailor a program that sets your organization apart and effectively supports your overall sales and marketing effort.