Using Email For Lead Generation
Email marketing ranks alongside SEO as the top generators of B2B leads. But not all email marketing is the same.
Cold Email Campaigns
These can generate sales leads when done right. Start by putting the effort in to build a great list and draft a message that’s relevant to your audience. Be creative, keep it interesting, and personalize the email whenever you can.
Sent individually by your sales team, or through an automated marketing system, to help with the all-important task of maintaining contact with new prospects. Thank them for their interest in your company and remind them of the solutions you offer to make their life better.
Emails are a great way to let existing customers hear from you at regular intervals. Use simple messages to thank, inform, excite, and cross-sell your products and services.