ADVERTISING
CLEARING THE AIR
Sometimes a compelling marketing effort can result from opportunities outside the realm of conventional marketing. Triad recently uncovered an outstanding marketing opportunity that was created by negative press of the oil and gas industry.
Liftrock Integrated Lift Services. In response to an article by The Associated Press entitled “Oil and Gas Industry Spewing Methane,” Triad developed a two-page spread ad that was published in Permian Basin Oil and Gas magazine. The headline, “Stop Spewing,” directly addressed the AP article story, establishing that the company’s QuickSet™ skid is proven to eliminate fugitive methane emissions from gas-lift operations. The ad also included a Liftrock Monthly Methane Capture Report, which demonstrated how the QuickSet delivers additional revenue to operating companies.
