Oil & Gas Marketing Strategies that Drive Results
We bring decades of oil and gas industry experience and technical understanding to the marketing programs we develop. We understand the technologies applied in the exploration, drilling, completion, and production of wells, as well as those used in the transmission and distribution of natural gas.
We know the language of the oil and gas industry
We develop integrated marketing programs, crafting strategies and tactics that push limits beyond the predictable, positioning your organization for market success.
Triad has extensive experience in all phases of the industry: Upstream, Midstream, and Downstream. While our background in oilfield marketing dates back to our founding in 1994, our leaders individually have oil and gas marketing experience decades before.
Current and former clients
Over the years, we have worked with some of the leading companies in oil and gas * Allied Compression * Archrock * Baker Hughes *Core Labs * Endurance Lift * GeoDynamics * LeTourneau Technologies * Liftrock * Texas Iron Works (TIW) * Ulterra Drilling Technologies * and more.
Case studies
Introducing a New Drill Bit: See how Triad engineered a successful product launch >
Market experience
Upstream
- Onshore and offshore
- Drilling equipment: mud pumps, drawworks, top drives, drill pipe and pipe handling equipment, drill bits, MWD systems, SCR and AC drives, AC and DC motors, switchgear, integrated rig packages for land, offshore jack-up rigs
- Completion tools: liner hangers, packers, PBRs
- Perforating guns and charges
- Seismic: geophones and hydrophones, crosswell seismic technology
- Remote power systems
- Artificial lift technology: ESPs, gas lift, rod lift, plunger lift, capillary services, automated control systems
- Perforating guns and charges
- Methane emissions management systems
Midstream
- Compression systems
- Standby power systems
- Valves and automated actuators
- Automated measurement, monitoring, and control systems
Downstream
- Pressure vessel design and fabrication
- Valves and automated actuators
- Automated measurement, monitoring, and control systems
Services
We focus on meeting the unique marketing and sales support requirements of companies selling into the oil and gas industry. Based on that focus, we have developed services that are specifically aligned with the marketing needs of those companies:
Strategic Planning
- Market research
- Marketing plan development
Awareness Building
- Comprehensive branding and positioning development
- Messaging guidelines
Market Exposure/Lead Generation
- Digital and print advertising – ad development and placement
- Geofencing/retargeting programs
- Database marketing, both conventional and email
- Social media programs, organic and paid
- Tradeshow graphics/event support
- Public relations efforts, including feature article publication
and release writing
Technical Content Development
- Whitepapers
- Feature articles
- Technical animations
- Video/multimedia production
- Sales literature and catalogs
Digital Marketing
- Website development
- Search Engine Optimization
- Google Ads
- Social media programs, organic and paid
- Application of AI tools
Interested in what we can do for you?
Let’s discuss your challenges and goals in marketing to the oil and gas industry. Triad is ready to tailor a program that sets your organization apart from the competition and effectively supports your overall sales and marketing efforts. You can contact us by calling our president, Tom Prikryl: 469.484.6827 or emailing him: tp@triadb2bagency.com.
If you prefer, you can fill out the form below, and we will get back to you.