Triad B2B Agency Announces Cheryl Roberts as New Vice President
Triad B2B Agency, a 28+ year old business-to-business marketing agency in Dallas TX, is proud to announce the appointment of Cheryl Roberts as Vice President of Account Services. This appointment is particularly significant, based on the fact that in its 28+ years in business, this is the first time that Triad has appointed a person to that role. Ms. Roberts previously served for 5+ years as a senior account executive, and in that role, she consistently contributed to the success of Triad’s clients and to the progress of the agency itself.
According to Triad B2B Agency’s president, Tom Prikryl, “During her five years at Triad, Cheryl has proven her value to the agency many times over. We are a much better company because of her. Her promotion to vice president is in recognition of her past contributions to Triad and her importance to the agency going forward.”
Prior to her time at Triad, Cheryl worked at EDS, serving as an account manager for a General Motors division. Throughout her professional career, Cheryl has also led organizations, processes, and project management efforts in multiple industries including marketing, manufacturing, IT, legal services, sales, entertainment, and media consulting.
In her role as vice president, Ms. Roberts plays a key role in the marketing efforts of the agency’s clients. Her responsibilities include involvement in strategic development of client marketing programs, coordination of digital marketing campaigns, and management of a wide range of projects.
Cheryl proudly hails from Bad Axe, MI and graduated cum laude from Alma College with a Bachelor of Arts in Speech and English.