Google Ads vs SEO for B2B Companies: The Pros and Cons

For most companies, organic search (SEO) and paid search (Google Ads) together drive the majority of site traffic. Recent data suggests organic accounts for roughly half of all web trafficwhile paid contributes another ~15%, and more than 75% of B2B traffic originates from search

Best Practices: Using Links in Email (Without Hurting Deliverability)

With email providers like Gmail and Microsoft tightening security and bulk-sender rules each year1, it’s now imperative that marketers follow best practices to ensure their emails reach inboxes.

Why You Should Be Marketing Now: B2B Growth in Uncertain Times

Globalization and rapid technological advancements lead to constant economic shifts, with customers cycling through periods of tight budgets. It is easy to feel that the safest play is to spend as little as possible on marketing, doing just enough to keep your name out there.