BrandFX
OUR INTEGRATED SERVICES
- Brand Strategy & Development
- Tradeshow Booth Design
- Web Design & Development
- Press Releases
- Product Launch
Building a Brand with BrandFX
BrandFX approached Triad to build a stronger, more defined market identity following its acquisition. As a leader in fiberglass service bodies, the company needed a B2B brand that communicated its long-term value clearly and confidently.
THE CHALLENGE
With dated marketing materials, Triad had the opportunity to completely refresh the brand. This revitalized brand needed to emphasize the unmatched life cycle value of BrandFX bodies over conventional steel or aluminum options. Triad was also charged with developing a new website to align with BrandFX’s modern positioning and sales efforts.
OUR APPROACH
Triad began with deep industry research and developed a full range of brand concepts, including names, logos, advertising materials, and web designs. We established a dynamic yellow-and-black color scheme that reflected BrandFX’s broad industry reach and the durability of its products.
This identity carried across all marketing materials, including the company’s new website, which featured a clean, intuitive layout designed to support sales conversations.
Triad also reimagined BrandFX’s tradeshow materials, developing a unique and professional booth designed to encourage interactions with attendees. The booth was stocked with new sales support materials highlighting key messaging and value proposition.
With the new brand in place, Triad launched an aggressive advertising and PR program to build awareness and communicate the superior performance of BrandFX truck bodies. The rebrand delivered strong results:
BrandFX increased its market share by more than 25% within two years and was positioned for continued growth.
TRIAD +
Triad’s branding and advertising efforts built a long-standing partnership with BrandFX, powered by our No-Limits Thinking™ approach and proven results. Contact us to learn how we can help elevate your brand and drive your marketing goals forward.
Ready to reach the decision makers who matter most? Contact us to explore how Triad can help you open doors in hard-to-reach markets.
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Ulterra
All-Pro Fasteners