Built for B2B
Triad is a lean and nimble agency completely focused on B2B marketing. We immerse ourselves in your products, services, markets, and buying influencers to get the best results. Rather than pushing one-size-fits-all programs, we're about delivering award-winning work designed to help B2B clients reach their sales and marketing objectives. It’s an approach that has kept clients with us for decades and earned recognition across the industry.
Our Mission& Values
We operate on the belief that organizations and individuals have an unlimited capacity for growth and change, and that meaningful progress happens when strategy and creativity push beyond assumptions. Our guiding principle has always been simple: Our Only Limitations Are Those We Impose on Ourselves™
It’s more than a slogan for us. Our No-Limits Thinking ™ approach shapes how we work, how we collaborate, and how we build every B2B program. It’s what drives us as an organization.
What Sets Us Apart
B2B Is Our Focus
+ Our Specialty
We understand the complexities of B2B marketing. For decades, we’ve helped B2B brands articulate their value through messaging and content that helps buyers make informed decisions.
Your Agency Partner
+ How We're Built
Triad combines big agency thinking and services with the responsiveness, energy, and efficiency of a small agency. We fit seamlessly into your team to plan and execute marketing programs that move quickly and fit your objectives.
Growth Driven
+ Our Mindset
We create B2B marketing programs that build brands, generate leads, and provide effective sales tools. We explore the full mix of B2B tactics and focus on the ones that make the most sense for your needs.
A Complete Suite
+ Our Specialty
From strategy and positioning to content, campaigns, websites, and analytics, Triad’s services are designed to support every facet of B2B marketing. There’s nothing we haven’t tackled, and we would welcome the opportunity to discuss a custom marketing plan with you.
Success Since Day One
Triad B2B Agency was founded in 1994 by Tom Prikryl, a B2B veteran who had previously served in senior management roles at Popejoy & Fischel and Berry-Brown Advertising. Tom’s vision was to create an agile agency suited for the unique nature of B2B marketing, with a focus on evolution and learning.
More than thirty years later, that philosophy still guides us: we pair decades of experience with modern strategy to help you reach your marketing goals.
2020's - THE FUTURE OF B2B
Triad continues to adapt to a changing B2B marketing landscape, embracing emerging marketing technologies like AI, and increasing technical content production.
2010's: AWARD-WINNING B2B WORK
Triad deepens its work with industrial and manufacturing companies while expanding its digital capabilities. Throughout the decade, Triad earns over 20 industry awards including Dallas AMA Marketer of the Year.
2000's: SUPPORTING THE ENERGY SECTOR
Triad becomes a trusted marketing partner for companies across the oil and gas industry, including Letourneau Technologies. On their behalf, Triad plans and executes an industry event celebrating the launch of the world's first offshore rig with special guest George H.W. Bush.
1994: TRIAD IS FOUNDED
Triad is established to bring strategic thinking and creative execution to the unique challenges of B2B marketing.